The Masters and Johnson Institute was founded by Dr. William Masters and Dr. Virginia Johnson in the 1960s. It focused on the study of human sexuality, aiming to understand sexual function and dysfunction through scientific research. Their work included groundbreaking studies on sexual response and the physiological aspects of sexual behavior. The institute also provided therapy for individuals and couples facing sexual issues. Their approach combined research with clinical practice, helping to develop techniques for improving sexual health. The contributions of the Masters and Johnson Institute have significantly influenced the fields of psychology, sex therapy, and sexual education.