A Master License is a legal agreement that allows a licensee to operate under a brand or trademark while also granting them the authority to sub-license that brand to others. This type of license is commonly used in industries like franchising, where a company can expand its reach by allowing other businesses to use its brand name and business model. The holder of a Master License typically pays an initial fee and ongoing royalties to the original brand owner, known as the licensor. In return, they receive support, training, and access to established marketing strategies, helping them to successfully manage their own sub-licensees and grow the brand in new markets.