A Master Franchise is a type of franchise agreement where a franchisor grants an individual or company the rights to operate a franchise in a specific territory. This master franchisee can then sell sub-franchises to other franchisees within that area, allowing for broader expansion of the brand. The master franchisee typically receives support from the franchisor, including training and marketing resources. This arrangement benefits both parties: the franchisor can expand their brand more quickly without directly managing each location, while the master franchisee can earn income from both their own franchise and the sub-franchises they sell. This model is common in industries like fast food and retail, where rapid growth is desired.