Martin Goodman was an American publisher and the founder of Marvel Comics. He played a significant role in the comic book industry during the mid-20th century. Goodman established Timely Publications in 1939, which later evolved into Marvel Comics, introducing iconic characters like Spider-Man and Captain America. Goodman was known for his innovative marketing strategies and ability to adapt to changing trends in popular culture. His work laid the foundation for what would become one of the most successful comic book companies in history, influencing generations of readers and creators in the world of comics and entertainment.