Marketing consultants are professionals who help businesses develop and implement effective marketing strategies. They analyze market trends, identify target audiences, and recommend tactics to improve brand visibility and sales. Their expertise can range from digital marketing to traditional advertising, depending on the needs of the client. These consultants often work with various industries, providing tailored solutions to enhance a company's marketing efforts. They may assist with social media campaigns, content creation, or market research to ensure that businesses reach their goals efficiently and effectively.