A marketing budget is a financial plan that outlines the amount of money a business allocates for its marketing activities over a specific period, usually a year. This budget helps companies determine how much they can spend on various marketing strategies, such as advertising, promotions, and public relations, to reach their target audience effectively. Creating a marketing budget involves analyzing past spending, setting clear goals, and estimating costs for different marketing channels. By carefully managing this budget, businesses can maximize their return on investment and ensure that their marketing efforts align with their overall objectives.