Market entry strategies are plans that businesses use to start selling their products or services in a new market. These strategies can include exporting goods, forming joint ventures with local companies, or establishing wholly-owned subsidiaries. The choice of strategy often depends on factors like market size, competition, and the company's resources. Each strategy has its advantages and disadvantages. For example, exporting is usually low-risk and requires less investment, while joint ventures can provide local market knowledge and shared costs. Companies must carefully evaluate their options to choose the best approach for successful market entry.