Market behavior refers to the patterns and trends exhibited by consumers and businesses in the marketplace. It encompasses how individuals make purchasing decisions, respond to marketing strategies, and interact with products and services. Understanding market behavior is crucial for businesses to tailor their offerings and marketing efforts effectively. Additionally, market behavior is influenced by various factors, including economic conditions, cultural trends, and technological advancements. By analyzing these behaviors, companies can predict future trends and adapt their strategies to meet changing consumer needs, ultimately driving sales and growth.