Mark Coker is an American entrepreneur best known as the founder of Smashwords, an e-book publishing platform that allows authors to publish and distribute their works. He started the company in 2008 to provide a more accessible way for independent authors to reach readers without traditional publishing barriers. Coker is also recognized for his advocacy of author rights and self-publishing. He has written extensively on the topic, sharing insights on the evolving landscape of the publishing industry. His work has contributed to the growth of the self-publishing movement, empowering writers to take control of their publishing journeys.