The Madison Metropolitan Statistical Area (MSA) is located in south-central Wisconsin and includes the city of Madison and its surrounding communities. It is known for its vibrant culture, educational institutions, and diverse economy, with a significant presence of the University of Wisconsin-Madison. The MSA encompasses several counties, including Dane, Iowa, and Columbia. It is characterized by a mix of urban and rural areas, offering residents access to various amenities, parks, and recreational activities. The region has experienced steady population growth and economic development in recent years.