MTV Games was a video game publishing label created by MTV Networks in 2005. It aimed to develop and publish games that appealed to a younger audience, often incorporating music and pop culture elements. The label was known for its innovative approach, blending gaming with the vibrant culture of music and entertainment. One of the most notable releases from MTV Games was Rock Band, a music rhythm game that allowed players to simulate playing in a band. The game became a cultural phenomenon, leading to multiple sequels and expansions, and helped establish a new genre of music-based gaming.