The MTV Africa Music Award (MAMA) is an annual music award ceremony that celebrates the best in African music. Established in 2008 by MTV Networks Africa, the event recognizes artists across various genres, highlighting their contributions to the music industry on the continent. The awards feature multiple categories, including Best Male and Female Artist, Best Group, and Best New Act. The ceremony also aims to promote African culture and talent globally, showcasing performances from top artists and fostering collaboration within the music community.