MQA, or Master Quality Authenticated, is a technology designed to deliver high-resolution audio in a more efficient way. It compresses studio-quality sound files, making them smaller and easier to stream or download without losing the original quality. This allows listeners to enjoy music as it was intended by the artists and producers. The MQA process involves capturing the original master recording and encoding it in a way that preserves its detail. When played back on compatible devices, MQA files can unfold to reveal the full quality of the recording, providing an enhanced listening experience for audiophiles and casual listeners alike.