MOV stands for "QuickTime Movie," a multimedia file format developed by Apple. It is commonly used for storing video, audio, and text, allowing for high-quality playback on various devices. The format is often associated with the QuickTime player, which supports a wide range of codecs and features. MOV files are popular in video editing and production due to their flexibility and compatibility with software like Final Cut Pro and Adobe Premiere. They can also be converted to other formats, making them versatile for sharing and streaming across different platforms.