Māori cinema refers to films created by or about the Māori people of New Zealand, showcasing their culture, stories, and perspectives. This genre has gained recognition for its unique storytelling, often blending traditional Māori themes with contemporary issues. Notable films include Whale Rider and Boy, which highlight the experiences and challenges faced by Māori communities. The growth of Māori cinema has been supported by initiatives like the Māori Film Commission, which promotes the development of Māori filmmakers and their projects. This movement not only enriches New Zealand's film industry but also fosters a greater understanding of Māori culture among wider audiences.