Lugner is a well-known Austrian entrepreneur and socialite, famous for his extravagant lifestyle and participation in various public events. He gained significant media attention for his annual appearances at the Vienna Opera Ball, where he often brings a celebrity as his date. His flamboyant personality and business ventures have made him a recognizable figure in Austria. In addition to his social activities, Lugner owns a construction company and has invested in various businesses. He is also known for his reality television appearances, which showcase his life and relationships. His unique blend of business acumen and showmanship has made him a prominent figure in Austrian culture.