Lowrance is a well-known brand that specializes in marine electronics, particularly fish finders and chartplotters. Founded in 1957, the company has a long history of innovation in the fishing and boating industries, providing tools that help anglers locate fish and navigate waterways more effectively. The brand is recognized for its user-friendly technology and high-quality products, which often include features like GPS, sonar imaging, and mapping capabilities. Lowrance devices are popular among recreational and professional fishermen alike, making them a trusted choice for enhancing fishing experiences on the water.