"Love Live!" is a multimedia project that includes anime, video games, music, and live concerts. It focuses on a group of high school girls who form an idol group to save their school from closing. The franchise began with the original series, Love Live! School Idol Project, and has expanded to include various spin-offs and sequels. The main characters, known as school idols, strive to achieve their dreams while facing challenges and building friendships. The project emphasizes themes of teamwork, perseverance, and the joy of performing, appealing to fans of both anime and music.