Lord British is the fictional character and avatar of Richard Garriott, the creator of the popular video game series Ultima. He serves as a benevolent ruler in the fantasy world of Britannia, guiding players through their adventures and embodying the ideals of honor and virtue. In the Ultima games, Lord British often appears as a wise and powerful figure, providing quests and wisdom to players. His character is known for his distinctive appearance, often depicted wearing royal robes and a crown, symbolizing his status as the king of Britannia.