Logistics Optimization refers to the process of improving the efficiency and effectiveness of the supply chain. It involves analyzing various factors such as transportation routes, inventory levels, and delivery schedules to reduce costs and enhance service quality. By using data-driven strategies, businesses can streamline operations and ensure timely delivery of goods. This optimization can involve various techniques, including route planning, inventory management, and warehouse layout design. Companies often utilize software tools and algorithms to identify the best practices for managing resources, ultimately leading to increased customer satisfaction and reduced operational expenses.