Local Guides is a community-driven program by Google that encourages users to contribute reviews, photos, and information about places they visit. Participants earn points for their contributions, which can lead to different levels of recognition, such as becoming a Local Guide Level 1 or Level 10. The program aims to help others discover new locations and make informed decisions when exploring their surroundings. By sharing their experiences, Local Guides enhance the quality of information available on platforms like Google Maps, benefiting both locals and travelers alike.