Loadsamoney is a fictional character created by British comedian Harry Enfield in the early 1990s. The character is known for his flashy lifestyle and catchphrase, "Loadsamoney!" which reflects his obsession with wealth and material possessions. He often flaunts his money and enjoys showing off his extravagant purchases. The character became a cultural icon in the UK, representing the excesses of the 1980s and early 1990s. Loadsamoney satirizes the greed and superficiality of that era, highlighting the contrast between wealth and genuine happiness. The character's popularity led to various merchandise and appearances in television shows.