Load management refers to the strategies and techniques used to balance the demand for electricity with the supply available. It involves controlling and optimizing the use of electrical power to prevent overloads and ensure a stable energy supply. This can include shifting energy use to off-peak times, using energy-efficient appliances, and implementing smart grid technologies. Utilities often implement load management programs to encourage consumers to reduce or shift their energy usage during peak demand periods. These programs can involve incentives, such as reduced rates for using electricity during off-peak hours, helping to lower overall energy costs and improve the reliability of the electrical grid.