A "Literary Influencer" is an individual who significantly impacts the reading habits and preferences of others, often through social media platforms like Instagram, YouTube, or TikTok. They share book reviews, recommendations, and discussions about literature, helping to shape public opinion on various authors and genres. Their influence can lead to increased visibility for certain books and authors, often resulting in higher sales and popularity. These influencers may include book bloggers, YouTubers, or podcasters who focus on literature. They often engage with their audience by hosting reading challenges, giveaways, and discussions, creating a community around shared literary interests.