Link Rating is a process used in search engine optimization (SEO) to evaluate the quality and relevance of hyperlinks pointing to a website. This assessment helps determine how much authority and trust a website gains from these links, which can influence its ranking in search engine results. Factors considered in link rating include the source's credibility, the context of the link, and the anchor text used. A higher link rating indicates that a website is more likely to rank well in search engines like Google. Conversely, low-quality links can harm a site's reputation and visibility. SEO professionals often focus on acquiring high-rated links to improve their site's performance.