Link equity refers to the value or authority that a hyperlink passes from one webpage to another. When a webpage with high authority links to another page, it can enhance the receiving page's credibility and improve its ranking in search engine results. This concept is crucial for search engine optimization (SEO) as it helps determine how well a page can perform in attracting organic traffic. The distribution of link equity is influenced by various factors, including the quality of the linking page, the number of links on that page, and the relevance of the content. Pages with more inbound links from reputable sources tend to accumulate more link equity, which can significantly impact their visibility and success online.