Lingerie stores specialize in selling women's undergarments, including bras, panties, and sleepwear. They often offer a variety of styles, sizes, and materials to cater to different preferences and body types. Many stores also provide fitting services to help customers find the right size and style for their needs. In addition to traditional lingerie, these stores may carry related items such as shapewear, loungewear, and bridal lingerie. Some lingerie stores focus on luxury brands, while others offer more affordable options. The shopping experience is often designed to be comfortable and inviting, encouraging customers to explore their choices.