Line Friends is a popular character brand created by the messaging app LINE. The brand features a variety of cute characters, including Brown, a bear; Cony, a rabbit; and Sally, a chick. These characters are used in stickers, merchandise, and various media, appealing to fans of all ages. The Line Friends characters have expanded into a global franchise, with themed cafes, stores, and collaborations with other brands. They are known for their charming designs and relatable personalities, making them a favorite among users of the LINE app and beyond.