The Lincoln Project is a political action committee founded in late 2019 by a group of former Republican strategists and political consultants. Its primary goal is to oppose the re-election of Donald Trump and to promote conservative values that they believe have been undermined by his presidency. The organization aims to attract disillusioned Republicans and independents who are concerned about the direction of the party. The Lincoln Project uses various media campaigns, advertisements, and social media to communicate its message. It focuses on issues such as democracy, integrity, and the rule of law, seeking to hold politicians accountable and encourage voter participation. The group has gained significant attention for its bold and often provocative ads.