Lighting and camera techniques are essential elements in photography and filmmaking that influence the mood and clarity of an image. Proper lighting can enhance textures, create depth, and set the overall tone. Techniques such as three-point lighting help to illuminate subjects effectively, while natural light can add warmth and authenticity to a scene. Camera techniques involve the use of different angles, lenses, and settings to capture images creatively. For instance, using a wide-angle lens can create a sense of space, while depth of field can focus attention on a subject by blurring the background. Together, these techniques shape the visual storytelling experience.