Liberty Holdings is a financial services group based in South Africa. It primarily offers life insurance, asset management, and investment services. The company aims to provide financial security and growth opportunities for individuals and businesses through its diverse range of products. Founded in 1999, Liberty Holdings has grown to become one of the leading financial institutions in the region. It operates under the Liberty Group brand and is part of the larger Standard Bank Group. The company focuses on innovation and customer service to meet the evolving needs of its clients.