"Les Ch'tis" is a popular French comedy film released in 2008, directed by Dany Boon. The story follows a man from the sunny region of Nice who is unexpectedly transferred to the northern part of France, known for its cold weather and distinct culture. The film humorously explores the cultural differences between the two regions, highlighting the warmth and friendliness of the Ch'tis people. The film became a massive success in France, breaking box office records and resonating with audiences due to its relatable themes of regional identity and acceptance. It also sparked interest in the Nord-Pas-de-Calais region, showcasing its unique traditions and landscapes.