Homonym: Lede (Lead)
A "lede" is the opening sentence or paragraph of a news article or story. Its primary purpose is to grab the reader's attention and provide a summary of the main points. A well-crafted lede sets the tone for the rest of the article and encourages readers to continue.
In journalism, the lede often answers the essential questions of who, what, when, where, why, and how. This technique helps readers quickly understand the significance of the story. Effective ledes are concise and engaging, making them a crucial element in writing for publications like newspapers and online news platforms.