Latin hip hop is a musical genre that blends traditional Latin music elements with hip hop culture. It often features rapping in Spanish or Spanglish, incorporating rhythms and styles from genres like reggaeton, salsa, and cumbia. Artists use this fusion to express their cultural identity and social issues relevant to Latin communities. The genre has gained popularity since the 1990s, with influential artists such as Cypress Hill and Daddy Yankee paving the way. Latin hip hop continues to evolve, attracting a diverse audience and inspiring collaborations across various music styles, making it a vibrant part of the global music scene.