Latin Rock is a music genre that blends traditional Latin music elements with rock influences. It emerged in the late 1960s and gained popularity in the 1970s, featuring instruments like electric guitars and drums alongside Latin percussion instruments such as congas and timbales. Artists often sing in Spanish or Spanglish, creating a unique sound that appeals to diverse audiences. Notable bands and artists in Latin Rock include Santana, known for their fusion of rock and Latin rhythms, and Los Lobos, who incorporate various musical styles. The genre continues to evolve, influencing contemporary music and inspiring new generations of musicians.