Language promotion refers to efforts aimed at encouraging the use and appreciation of a particular language. This can involve various activities, such as educational programs, cultural events, and media campaigns that highlight the importance of the language. The goal is to increase fluency and literacy among speakers, especially among younger generations.
Organizations and governments often play a key role in language promotion by implementing policies that support language education and preservation. For example, initiatives may focus on protecting endangered languages or enhancing the visibility of languages like Spanish, Mandarin, or French in global communication.