A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter or making a purchase. Unlike a homepage, which provides general information about a website, a landing page focuses on a single objective. Typically, landing pages include a clear call-to-action (CTA), engaging visuals, and concise information about the product or service being offered. They are often linked to from sources like social media ads, email campaigns, or search engine results, making them an essential tool in digital marketing strategies.