Lamastre is a charming commune located in the Ardèche department in the Auvergne-Rhône-Alpes region of southeastern France. Nestled in the picturesque Valley of the Doux, it is known for its beautiful landscapes, including rolling hills and vineyards. The area is popular for outdoor activities such as hiking and cycling, attracting nature enthusiasts. The town has a rich history, with its origins dating back to the Roman era. Lamastre is also famous for its local markets and traditional festivals, which showcase the region's culture and gastronomy. Visitors can enjoy exploring its quaint streets and historic architecture, making it a delightful destination.