Lagardère Sports is a global sports marketing agency that specializes in managing sports rights and providing marketing services. It operates in various areas, including sponsorship, media rights, and event management, helping clients maximize their presence in the sports industry. Founded as part of the Lagardère Group, the agency has built a strong reputation by partnering with sports organizations, teams, and athletes. Its expertise allows clients to navigate the complex landscape of sports marketing, ensuring effective strategies that enhance brand visibility and engagement.