La Rural is a prominent exhibition and convention center located in Buenos Aires, Argentina. It hosts a variety of events, including trade shows, cultural exhibitions, and agricultural fairs, making it a key venue for both local and international gatherings. The center is best known for the Buenos Aires International Book Fair and the Argentine Rural Society's Expo, which showcase the country's agricultural products and innovations. With its spacious facilities and modern amenities, La Rural plays a vital role in promoting commerce and culture in Argentina.