La Mer is a luxury skincare brand known for its high-quality products, particularly its iconic Crème de la Mer moisturizer. Founded by Dr. Max Huber in the 1960s, the brand emphasizes the use of natural ingredients, including its signature sea kelp extract, which is believed to have healing properties. The brand's products are designed to hydrate and rejuvenate the skin, catering to various skin types and concerns. La Mer has gained a loyal following among celebrities and skincare enthusiasts, often being associated with luxury and effectiveness in the beauty industry.