La Maga is a character from the novel "Rayuela" (or "Hopscotch") written by Argentine author Julio Cortázar. She is depicted as a free-spirited and enigmatic woman, often embodying the themes of love and existential exploration. Her relationship with the protagonist, Horacio Oliveira, is central to the narrative, highlighting the complexities of human connections. In the story, La Maga represents a contrast to the intellectual pursuits of Oliveira, emphasizing the importance of intuition and emotional depth. Her character is often associated with the bohemian lifestyle of Paris in the 1960s, reflecting the cultural and artistic movements of that era.