"LOL Surprise!" is a popular line of toys that features collectible dolls and accessories. Each doll comes in a surprise package that requires unboxing, revealing layers of surprises, including stickers, outfits, and the doll itself. The dolls are known for their unique styles and personalities, appealing to children and collectors alike. The brand has expanded to include various themed series, playsets, and even animated content. With a focus on surprise and discovery, "LOL Surprise!" encourages imaginative play and creativity. The dolls often have special features, such as color-changing abilities, adding to the excitement of unboxing each new toy.