LINE Pay is a mobile payment service that allows users to make transactions using their smartphones. It is integrated with the LINE messaging app, enabling users to send money, pay for goods and services, and even split bills with friends easily. Users can link their bank accounts or credit cards to fund their payments. The service is widely accepted at various merchants, both online and in physical stores. Additionally, LINE Pay offers rewards and discounts, making it an attractive option for users looking to save money while shopping. Its user-friendly interface ensures a seamless payment experience.