L.L. Bean is an American retail company known for its outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean in Freeport, Maine, the company initially focused on selling high-quality hunting boots. Over the years, it has expanded its product range to include clothing, footwear, and outdoor equipment for various activities like camping, hiking, and fishing. The brand is recognized for its commitment to quality and customer satisfaction, offering a famous lifetime guarantee on many of its products. L.L. Bean also emphasizes sustainability and responsible sourcing, making it a popular choice for outdoor enthusiasts and environmentally conscious consumers.