"L'Auto" was a French newspaper founded in 1900, primarily focused on sports, particularly cycling. It gained fame for organizing the first edition of the Tour de France in 1903, which has since become one of the most prestigious cycling races in the world. The publication played a significant role in promoting sports journalism in France. In 1944, "L'Auto" was rebranded as L'Équipe, which continues to be a leading sports newspaper in France. The transition marked a shift in focus from general sports coverage to a more specialized approach, emphasizing in-depth reporting and analysis of various sports events and athletes.