Kyubey is a fictional character from the anime series Puella Magi Madoka Magica. He is a small, cat-like creature known as a Incubator, whose primary role is to offer young girls the chance to become magical girls in exchange for their wishes. Despite his cute appearance, Kyubey has a cold and calculating nature. He manipulates the girls into making contracts, often without revealing the true consequences of their choices, which leads to darker themes within the series. His character serves as a commentary on the nature of desire and sacrifice.