The Kraft Group is a private holding company based in the United States, founded by Robert Kraft in 1998. It operates in various sectors, including sports, entertainment, and manufacturing. The company is best known for owning the New England Patriots, a professional football team in the NFL, and the New England Revolution, a Major League Soccer team. In addition to sports, the Kraft Group has interests in paper and packaging, real estate, and venture capital. The company emphasizes innovation and sustainability in its operations, contributing to its reputation as a significant player in both local and national markets.