Korean hip-hop is a vibrant music genre that originated in South Korea during the late 1990s. It blends traditional Korean music elements with Western hip-hop styles, creating a unique sound. Artists often rap in Korean, addressing various themes such as social issues, personal experiences, and cultural identity. The genre gained significant popularity in the 2000s, with groups like Epik High and Dynamic Duo leading the way. Today, artists such as Jay Park and Zico continue to push the boundaries of Korean hip-hop, contributing to its global appeal and influence in the music industry.