Korean Hip Hop is a vibrant music genre that blends traditional Korean sounds with modern rap and beats. It emerged in the late 1990s and has since grown into a significant part of South Korea's music scene. Artists like Drunken Tiger and Epik High were pioneers, introducing unique styles and lyrical themes that resonate with youth culture. Today, Korean Hip Hop continues to evolve, with new artists like Jay Park and Zico gaining international recognition. The genre often addresses social issues, personal struggles, and cultural identity, making it relatable to many fans. Its influence can be seen in various aspects of popular culture, including fashion and dance.